Extend the benefits of your IP video technology by sharing VideoSphere operational intelligence with marketing, customer service and other departments throughout your retail organization.
Our Retail Operations Management software’s ability to report on top-selling products, for example, opens up numerous possibilities for enhanced product placement and store layout. At the same time, recorded video from our IP video systems can be used to learn more about the customers’ buying habits and help focus marketing campaigns to increase revenue and strengthen customer loyalty. Our advanced video analytics also generate customer data that can be correlated with point-of-sale (POS) transaction information to fine-tune merchandising, inventory and staffing efforts.