Product Manager – Clients and Vertical Application Software Solutions

Location: Ottawa, ON or Desio, Italy
Posted on: June 4, 2019


The Product Manager will manage the strategy for March Networks’ User Clients and Application Software solutions developed for specific vertical markets.  This person will play a key role in growing company revenue during the current industry shift to value-added applications/integrations as a profit driver.  The position requires working with sales, customers and especially end users for defining requirements, developing business cases, tracking overall growth, creating solution roadmaps, and executing go-to-market/launch strategies of the software solutions by working with R&D, 3rd party developers, OEMs, Project Management, Marketing, and Operations.

Duties and Responsibilities:

Understand customer/market requirements

  • Define day to day use cases and workflows of how Investigators, Loss Prevention, etc. use a video surveillance system from client workstations and mobile devices.
  • Research specific needs in target verticals including detailed analysis of end user daily operations
  • Schedule calls and live meetings with end users, integrators and sales engineers to validate prototype software GUI
  • Investigate competition software pros/cons including GUI designs

Define Product Line Strategy to secure March Networks as a market leader in Retail, Banking and Transportation

  • Drive alignment of Plan of Record and Plan of Intent within all departments and product lines
  • Create, update and communicate 1 to 3 year Roadmaps
  • Document and validate Business Case with sales and customers
  • Manage entire software product lifecycle

Manage the Product Line P&L

  • Analyze financial data to track revenue, unit sales, GM% and company target forecasts
  • Provide monthly status reports and quarterly reviews to Senior Management
  • Recommend strategic and tactical initiatives to achieve company goals

Work with R&D, 3rd party developers and OEMs to deliver software solutions to market

  • Document market requirements as Initiatives and Epics using Agile methodologies
  • Ensure that customer needs and feature requests are clearly communicated to design teams for Story creation
  • Constant review of R&D prototype GUI designs to validate customer acceptance
  • Work with 3rd party software companies to bring their applications to market as part of a complete solution

Marketing and Sales Enablement

  • Define overall value proposition and ROI of Clients and Vertical Applications targeting endusers
  • Deliver sales tools including but not limited to data sheets, price lists, A&E specifications, sales training, product presentations, sell against strategies
  • Create Market Launch plans with internal/external announcements, company website presence, trade show displays and demonstrations, newsletters inserts, PR support, and industry trade articles
  • Assist Sales and Channels in responses to strategic or Tier-1 RFPs


  • College or University degree in Marketing, Engineering, Computer Science or a related field
  • Minimum 3 years of relevant experience in Product Management or in Product Marketing with product design and development of client and software based solutions
  • Proven track record of developing from start to a finish, end user driven vertical application software solutions, then executing comprehensive market launches
  • Experience within the security (CCTV/IP/Video Analytics/Access Control) industry
  • Experience within an Agile environment using Jira or equivalent tools
  • Strong business acumen, leadership, communication and problem solving skills


  • Familiarity with banking, retail, transportation verticals

March Networks is an equal opportunity employer and supports a diverse workforce.

Accommodations are available upon request for candidates taking part in all aspects of the selection process. Applicants can make their accommodation needs known to us in their application.

Apply now
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