Going to the Show? Why Tradeshows Matter

The benefits of any large tradeshow can be difficult to assess. By their very nature, these shows are expensive, chaotic and, for exhibitors like us, the actual new business we walk away with can be tough to quantify. Especially during economic downturns, many attendees and exhibitors question their value.

But I remain a firm believer in tradeshow ROI. In fact, we’re in the midst of a somewhat Herculean effort to participate in the ASIS International show in Chicago (#ASIS13) later this month, and I anticipate a healthy ROI from the show, which is one of the largest physical security events in North America.

There are a few reasons I’ll share here for why I continue to see value in tradeshows – both for us as exhibitors and for the thousands of professionals who carve out time from their busy schedules to attend. I encourage you to share your thoughts too. I’d like to hear your opinion.

My top five for why tradeshows still matter:

Read “Going to the Show? Why Tradeshows Matter”
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